Sample 1

NEWS RELEASE:

Concerned Citizens in Your Town to Demonstrate Outside Red Lobster to Promote the Boycott of Canadian Seafood as the Canadian Fishermen Once Again Prepare to Slaughter Hundreds of Thousands of Seal Pups.

For Immediate Release: March 8, 2007
Event Date: March 15, 2007
Time:12:00 - 2:00 pm

Location: Red Lobster, 111 Main St., Your Town

Contact: Joe Smith, Animal Defenders of Your Town
joe@animaldefenders.org
202-555-2020

Your Townn - Concerned citizens in Your Town will gather outside Red Lobster, 111 Main St., Your Town, to protest Darden Restaurants' continued support of Canada's annual harp seal slaughter and to educate restaurant goers about the Canadian seafood boycott. Protests will take place in cities all around the world as well. Despite continued requests by animal protection and conservation organizations and by concerned citizens and patrons, Darden has steadfastly refused to change its sources of seafood in support of the Canadian seafood boycott. This boycott is designed to put direct economic pressure on the Canadian fishing industry, the industry behind the largest slaughter of marine mammals in the world.

Each spring in Atlantic Canada, over 300,000 defenseless baby harp seals are massacred on the ice floes. In a matter of weeks, a pristine white nursery turns crimson, with hundreds of thousands of lifeless, skinless bodies strewn all over the ice and left to rot. This industrial slaughter nets these off-season fishermen only about $40 a pelt.

The massacre is perpetrated by a few thousand Canadians who beat and shoot these seals and skin many of them alive. The income these sealers receive for this is only about 5% of their yearly income from fishing. If these fishermen only stayed home for an extra two weeks, they would continue to earn the Employment Insurance benefits that they earn every year during the off-season.

Since it is the support of the Canadian seafood industry that perpetuates the slaughter, the Canadian seafood boycott can pressure this industry to take a stand against this annual massacre and thus result in legislation in Canada to ban the slaughter of seals. Since the U.S. is the largest consumer of Canadian seafood, importing about 70% of Canada's seafood exports, American consumers alone can put enough pressure on Canada's seafood industry to end the massacres once and for all. Red Lobster is the largest buyer of Canadian seafood, so if this company alone, sourced its seafood from other countries, including the U.S., this could be sufficient to save all the baby seals.

For more information, visit www.harpseals.org.

Additional resources:
www.seashepherd.org
www.boycottcanadianseafood.org
www.protectseals.org


Sample 2

NEWS RELEASE:

Concerned Citizens in Your Town to Demonstrate at the Canadian Consulate in order to Pressure Canada to End the Canadian Seal Slaughter

For Immediate Release: March 8, 2007
Event Date: March 15, 2007
Time: 12:00 - 2:00 pm

Location: Canadian Consulate, 111 Main St., Your Town

Contact:Joe Smith, Animal Defenders of Your Town
joe@animaldefenders.org
202-555-2020

Your Town - Concerned citizens in Your Town will gather outside the Canadian Consulate/Embassy, 111 Main St., Your Town, to protest Canada's annual harp seal slaughter and promote the boycott of Canadian seafood. Protests will take place in cities all around the world as well. With global warming jeopardizing the pup's survival, the Canadian government is ignoring its own mandate to apply the Precautionary Approach to ecological management and acting recklessly in allowing the harp seal slaughter to continue.

The Canadian Department of Fisheries and Oceans (DFO) has a history of ecological mismanagement, made infamous with the collapse of the North Atlantic cod population. The DFO did not stop there. It continued with the destruction of 95% of the population of a half dozen deep-water fish off the Newfoundland coast, including the Greenland halibut, and the imperilment of the snow crab population. The harp seals could be the DFO's next victim.

Citizens will gather at the Consulate/Embassy to demand the end of this industrial-scale slaughter of seal pups. Citizens will also educate passersby about the Canadian seafood boycott. This boycott is designed to put direct economic pressure on the Canadian fishing industry, the industry behind this massacre, which is the largest slaughter of marine mammals in the world.

Each spring in Atlantic Canada, over 300,000 defenseless baby harp seals are massacred on the ice floes. In a matter of weeks, a pristine white nursery turns crimson, with hundreds of thousands of lifeless, skinless bodies strewn all over the ice and left to rot. This industrial slaughter nets these off-season fishermen only about $40 a pelt.

The massacre is perpetrated by a few thousand Canadians who beat and shoot these seals and skin many of them alive. The money these sealers receive for this is only about 5% of their yearly income from fishing. If these fishermen only stayed home for an extra two weeks, they would continue to earn the Employment Insurance benefits that they earn every year during the off-season.

Since it is the support of the Canadian seafood industry that perpetuates the slaughter, the Canadian seafood boycott can pressure this industry to take a stand against this annual massacre and thus result in legislation in Canada to ban the slaughter of seals. Since the U.S. is the largest consumer of Canadian seafood, importing about 70% of Canada's seafood exports, American consumers alone can put enough pressure on Canada's seafood industry to end the massacres once and for all.

For more information, visit www.harpseals.org

Additional resources:
www.seashepherd.org
www.boycottcanadianseafood.org
www.protectseals.org


The Hollywood, FL Press Release
including the latest DFO 2006-2010 Seal Management Plan announcement

NEWS RELEASE:

The International Day of Action for the Seals is used by the Canadian Dept. of Fisheries and Oceans (DFO) to announce their seal slaughter quota for 2006.

South Floridians respond by demonstrating at Red Lobster and promoting the boycott of Canadian seafood.

For Immediate Release: March 15, 2006
Event Date: March 18, 2006
Time: 5:30 – 7:30 pm
Location: Red Lobster, 2900 Oakwood Blvd., Hollywood, FL

Contact: Michael DiMartino, People for the Protection of Animal Welfare (PPAW), ContactPPAW@aol.com, 954-663-6453; Diana Marmorstein, Harpseals.org, contact@harpseals.org, 786-877-2656.

Hollywood, FL – Today is the International Day of Action for the Seals. Over 30 demonstrations will take place throughout the world today or in the next few days to protest Canada’s annual massacre of harp seals. In a surprise move, the Canadian Minister of Fisheries, Loyola Hearn, announced today that 325,000 seal pups will be killed this year, the first year of a 5-year management plan. Citizens all over the world are reacting by taking part in the International Day of Action for the Seals. In South Florida, citizens will gather in Hollywood outside Red Lobster, 2900 Oakwood Blvd., Hollywood, FL, on Saturday (in order to accommodate working citizens from Homestead to Palm Beach) to protest Darden Restaurants' continued support of Canada's annual harp seal slaughter and to educate restaurant goers about the Canadian seafood boycott.

Other protests will take place in Orlando, Darden’s headquarters, Washington, D.C., New York, Boston, Los Angeles (where Dan Haggerty, Capt. Paul Watson, and other celebrities will participate), and many other U.S. cities. Protests will also take place in Dublin, Paris, Moscow, Warsaw, Cape Town, Toronto, and many other cities around the world.

Despite continued requests by animal protection and conservation organizations and by concerned citizens and patrons, Darden has steadfastly refused to change its sources of seafood in support of the Canadian seafood boycott. This boycott is designed to put direct economic pressure on the Canadian fishing industry, the industry behind the largest slaughter of marine mammals in the world.

Each spring in Atlantic Canada, over 300,000 defenseless baby harp seals are massacred on the ice floes. In a matter of weeks, a pristine white nursery turns crimson, with hundreds of thousands of lifeless, skinless bodies strewn all over the ice. This industrial slaughter nets these off-season fishermen only about $40 a pelt.

The massacre is perpetrated by a few thousand Canadians who beat or shoot these seals and skin many of them alive. The income these sealers receive for this is only about 5% of their yearly income from fishing. If these fishermen only stayed home for an extra two weeks, they would continue to earn the Employment Insurance benefits that they earn every year during the off-season.

Since it is the support of the Canadian seafood industry that perpetuates the slaughter, the Canadian seafood boycott can pressure this industry to take a stand against this annual massacre and thus result in legislation in Canada to ban the slaughter of seals. The U.S. is the largest consumer of Canadian seafood, importing about 70% of Canada's seafood exports. American consumers alone can put enough pressure on Canada's seafood industry to end the massacres once and for all. Red Lobster is the largest buyer of Canadian seafood, so if this company alone, sourced its seafood from other countries, this could be sufficient to save all the seals.

For more information, visit www.harpseals.org.
Additional resources:
www.seashepherd.org
www.boycottcanadianseafood.org
www.protectseals.org